According to recent research by Q2 2014, the expected users of mobile internet will exceed the users of desktop internet. This statement might just surprise you since the amount of people employed in desktop jobs is quite high. The research however, points towards the conclusion that mobile commerce is taking over all the others. It also highlights the importance of having an Online Store or an online shop website that is optimised for mobile users. It has been revealed that only 4.8% of vendors have a mobile internet optimised online store or an online shop website; however a healthy amount of £1.3 billion was spent by people on online stores or mobile commerce in 2011 to date.
In the UK, the rate at which smart phones and computer tablets are being used is clearly evident. Therefore, when you own an online store is it important for your online shop website to be mobile friendly in such a way that one does not need to wait for too long for the site to load and it opens quickly along with showing everything clearly. For instance, for making payments and important contact information, the texts and the numerals should be of a clearly viewable size so that when a busy smart phone customer has to make a payment on your online store, he doesn’t have to fidget and can complete the order quickly.
Topshop has started using this strategy of online store and its online shop website with good results. Topshop has recorded that 8% of the total online sales for the trade has been generated by mobile web sales. It is now thrice of what it was previously. Therefore, they now realise the importance of having a mobile optimised online shop website, as it could increase their revenue considerably. Topshop have also started using mobile apps such as a location based mobile game. Customers can earn “check-ins” as a reward if they win the challenge along with free gifts and discounts.
As stated by the statistics, only 4.8% of the sellers own a mobile optimised online shop or have a mobile optimised online shop website. This clearly means that many of you are letting go of a great opportunity of generating huge profits. All you have to is to have a mobile friendly online shop website up and running. Certainly, no one would mind spending that extra five minutes shopping on your mobile friendly online shop website via their telephone, thereby, increasing your sales!